The core of WiX is a set of build tools that build Windows Installer
packages using the same build concepts as the rest of your product:
source code is compiled and then linked to create executables; in this
case .exe setup bundles, .msi installation packages, .msm merge modules,
and .msp patches. The WiX command-line build tools work with any
automated build system. Also, MSBuild is supported from the command
line, Visual Studio, and Team Build.
WiX includes several extensions that offer functionality beyond that of
Windows Installer. For example, WiX can install IIS web sites, create
SQL Server databases, and register exceptions in the Windows Firewall,
among others.
With Burn, the WiX bootstrapper, you can create setup bundles that
install prerequisites like the .NET Framework and other runtimes along
with your own product. Burn lets you download packages or combine them
into a single downloadable .exe.
The WiX SDK includes managed and native libraries that make it easier to
write code that works with Windows Installer, including custom actions
in both C# and C++. you can read it all here
https://sirinsoftware.com/industries/consumer-electronics-solutions/
